I gonna tell you the most important things that you need to keep in mind when you you’re starting a YouTube channel.
one of the biggest thing’s I’ve found, a lot of people that create content on YouTube think that their content is amazing. And they go and share it with their friends, and their mom and their cat and their grandma, and they’re like, oh, you do so good. Those videos are so great. But, they never look at really how the video’s performing. They’re like trying to figure out, why don’t I have a lot of video views? Well when you go into analytics and you study analytics, you study, hey, where is the audience retention? And people are only watching the first 10 seconds of the video and then it tanks. That’s usually the case that you have bad content. So my first tip is focus in on your content, and look at the analytics occasionally. And when I say occasionally, maybe once or twice a month, where you’re really drilling down, and looking at the analytical data for each specific video, and how you can improve.
Now, one of the great things that YouTube just introduced, we can now see click through rates. And I know Nick is the master with thumbnails, and getting people engaged with that. And that’s something that we all can learn is trying to see if we can get YouTube to suggest our videos more. And the first way that they do that is when someone scrolling through the feed, and you grab their attention with that thumbnail. You have a clickable thumbnail. You have a clickable title. So that’s kind of the biggest thing. And I notice too, over the course of being on YouTube for so long, is people think that they know what’s best, and they say, oh these guys don’t even do tags or these guys don’t even have a good description, and they’re getting tons of views and all this other stuff, so I don’t need to do it too. Look, at the end of the day you gotta do best practices of YouTube. And the best place to learn best practices of YouTube is the YouTube creator academy. I mean, they literally have been putting out playbooks year after year, and that was my bible of really understanding what YouTube wants, and giving what YouTube needs to promote out for getting you more views and getting more subscribers. That the number one thing that I’ve found that people that we were able to get it is engaging with a specific niche.
People are all over the place sometimes with their channel, and not very specific with their content. And the more that you can get hyper localized, and say this is our vertical, and I’m gonna create videos that surround this. And then two, this is a big tip, this is probably the biggest tip that I can give you. Is creating a series of videos that belong together is a big deal. But then finding other creators that you can let them know of what you’re doing, and they’re doing the same type of content too. And you can collaborate on scheduling, hey I’ll do this video this time, you can do this video this time, and it kinda weaves together. And then you’re really growing together. It’s that true sense of collaboration. – Nice, fantastic and in terms of, ’cause of how you were talking about a series. How many videos do you recommend that people put into a series? When they’re making those videos that do go together, how many videos do you recommend that you put into a series? Most people, they wanna do one or two videos, and they think, okay, that’s a great start, but for me, I like to see, how many can I get out of it? Is it two, is it three, is it four, is it five, is it seven, is it 10? How many’s too many? How many’s not enough?
Generally I’ve found four to five videos work the best. However, there are some verticals and niches that ten work really well. Don’t get me wrong. You don’t have to put them one back after back after back. It’s just like, no, we can actually put them in a playlist. We can hit the series playlist, and say hey these videos belong together. And generally, this is a power tip. Generally when you do that YouTube realizes, oh, this topic is related to these topics in this playlist, and it’s also a series playlist. So guess what’s the next up video? Right. The next video in the series playlist.
So for new content creators, are there any things that they need to be mindful of? In terms of, they’re creating content, right? They’re creating content and they think, hey this is great. I’m putting this out there. Is there anything that they need to be mindful of in terms of things that they need to keep in mind when they’re actually putting their content out there onto YouTube?
Yeah, I’m gonna just be direct and honest and forthright, but go watch the first video you ever put out, and when you put it out, you thought it was awesome, and it was great.
Have you done that before? I do that all the time. When I go and look at those first videos I’m like, oh my gosh, yeah. I’m like, wow.
But that’s the whole thing is realize always that your video sucks. If you realize that your video sucks, and you’re trying to improve it every single time, you’ll learn true engagement. And what true engagement for YouTube is, is when people really engage with your comments. I’m not talking about comments, likes, shares. I’m talking about rewinding, fast fowarding, pausing, coming back, watching multiple times. It’s a very powerful way that YouTube says, oh, they’re really truly engaging with the content. And the only way you can see that is going in analytics, and seeing, oh, I have a peak here, I have valleys here, maybe I said a certain word that made them jump off. And I see that a lot with our clients. Like, oh, we gotta be very specific of this or that, just so that we can get more engagement. If there was one thing out of, when people are watching all these YouTube help videos, if there’s one thing that they need to make sure that they keep in mind every single time, or just one tip, if you listen to one thing, what is that?
So, this is the biggest tip for me. When they’re scrolling through the feed, if they don’t click on your video, they’re never gonna watch the video. It’s all about the thumbnail.